9:16
01
Design in motion
Macro details move at social speed: IQ.LIGHT, wheel design, rear signature and the digital interior, ending on a clean studio hero frame.
SOCIAL & EXPERIENTIAL ECOSYSTEM
ID. Polo.
Now electric.
A digital-first presentation of vertical viral films, anamorphic outdoor storytelling and large-scale fake-out-of-home installations.
Explore the work
Concept presentation · 2026
455km range
24'10–80% DC
441litres
01 · SOCIAL-FIRST FILMS
Viral videos
Fast, youthful 9:16 edits designed for Instagram Reels and TikTok. Product details, electric motion and instantly recognizable ID. Polo design cues.
9:16
02
Electric, ready
A dynamic city-to-open-road edit connecting smooth electric movement with the cockpit, infotainment and everyday driving confidence.
9:16
03
The ID. Polo signature
A sharper, graphic rhythm built around the car’s most recognizable elements, with premium night driving and strong brand repetition.
02 · ANAMORPHIC OOH
The screen becomes
part of the street.
A 16:9 faux-3D billboard illusion built into the existing bus-shelter architecture. The digital frame creates depth while the car remains contained within the physical display.
03 · LARGE-SCALE INSTALLATIONS
Fake Out of Home
Phone-shot realism, human interaction and large physical installations. Each concept begins with a simple action and pays off with an unmistakable ID. Polo reveal.
9:16
FOOH 01
The giant unboxing
A building-scale product box is opened by a passer-by. Heavy panels unfold and reveal the ID. Polo as a believable public installation.
9:16
FOOH 02
Unlock electric
A giant physical key becomes the trigger. One press activates the car, raises the cover and creates an immediate crowd-filmed reveal.
9:16PLACEHOLDER CONCEPT
FOOH 03
The camera shutter reveal
A person presses a physical button and a monumental mechanical camera shutter opens around the ID. Polo. Temporary visual placeholder for the next film.
CONCEPT SYSTEM
One car.
Multiple cultural touchpoints.
From a six-second swipe to a city-scale installation, the ecosystem keeps the same visual signature: simple triggers, clear product benefits and the ID. Polo at the centre.